Portfolio
Art & Illustration
Art direction is my chosen language for communicating complex emotions without words. In this section, I showcase a curated selection of my illustrations, poster designs, and stationery projects, where technical experimentation is at the heart of the process. By blending manual techniques such as detailed sketching and textured media with precise digital composition, I craft each piece as a unique narrative. My goal is to transform abstract concepts into memorable aesthetic experiences that resonate with the observer.
Social Media Advertising
My approach to digital spaces is rooted in the perfect balance between visual aesthetics and strategic communication. Through my professional experience collaborating with the Med Advance agency, I have honed the ability to adapt visual languages to the specific needs of diverse brands and audiences. I manage every stage of the process, from conceptualizing social media posts and stories to curating content that drives engagement. I am committed to ensuring that every brand maintains a cohesive, dynamic, and relevant presence in today’s fast-paced digital landscape.
Branding & Identity
Building a brand is about crafting a universe of meaning. This section compiles my end-to-end identity development processes, ranging from market analysis to the creation of comprehensive brand manuals. Through projects such as Bribri Accesorios, the floral-inspired identity of ATMO, the wayfinding and signage system for Hotel Carmen, and the label design for Vinos Sancho, I demonstrate my capacity to solve complex visual communication challenges. My methodology ensures that every element of typography, color, and form works in synergy to project a distinct and professional brand voice.
Product & 3D Design
3D design allows me to translate my conceptual ideas from a flat plane into a rich, volumetric space. Here, I present projects that explore advanced modeling and rendering, including the ATMO mockups and personal creative explorations like my 3D llama project. Beyond mere technical rendering, I focus on materiality, light, and depth, ensuring that each digital object carries a clear intent and a tangible presence. This technical rigor enables me to prototype ideas and visualize products with a level of detail that bridges the gap between imagination and reality.
Tabletop Game Design
Designing Visiones de Encanto has been an extensive exercise in systems thinking and creative execution. This project is a comprehensive piece of integrated design: I led the process from the initial conception of the narrative and game mechanics to the design of the board, cards, game pieces, and final packaging. My approach focused on balancing playability with an immersive aesthetic, ensuring that every component is not only functional but also contributes to the player’s experience. It stands as a testament to my ability to manage complex, multi-layered projects from inception to completion.
Photography
My photography practice is an extension of my curiosity about the world. Through my captures of natural environments and everyday life, I strive to find order within the chaos and beauty in subtle details. Photography allows me to work with natural light and composition in real-time, which directly influences the way I approach my design projects. This gallery serves as a visual logbook of my explorations, a record of how I observe the textures, shapes, and colors that define our surroundings, always seeking a perspective that invites reflection.
Let's Create Something Remarkable
My practice is dedicated to transforming complex ideas into cohesive visual systems. Whether you are looking to build a new brand identity, develop a 3D concept, or tell a story through art and photography, I am here to help you bring your vision to life. Let’s start a conversation about your next project.
